Skincare quiz funnel
DEWFIELD
A mobile-first quiz that turns seven answers into a skincare routine, then makes the set easy to buy.
- 7-question quiz
- Routine builder
- Set and subscribe pricing
Concept project. Sample brand and products, checkout off.
The brief
Skincare shoppers often don't know which products they need. The brief: a quiz that recommends a routine, explains why, and makes buying the whole set simple.
What We Built
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Seven questions
Skin type, sensitivity, up to two concerns, routine length, time outdoors and ingredients to leave out.
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A routine with reasons
Every product comes with a short reason, split into morning and evening steps.
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Swap any step
Shoppers can replace a product without starting the quiz again.
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Set and subscribe pricing
15% off the full set, and an extra 10% for subscribing.
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Back button that keeps answers
The phone's back button steps back through the quiz without losing anything.
Details That Matter
- Built mobile-first and checked at 320px and 390px phone widths and on desktop.
- Every rule was tested against example answers to make sure the right products and prices come out.
- Checkout is switched off because it is a demo.